GAMING AND CLOTHING STORE COLLABORATION
Ready Player One and Hot Topic released their merchandise and created a popup installation bus to promote the release of the Steven Spielberg film. This retail experience will also be featured in seven other key cities before the release of the film. Included in the event was Welcome to 2045, which features exclusive fashion collaborations with Hot Topic, Funko Pop Collectibles, and Warner Bros. Consumer Products. I worked with the team to design the graphics and implemented key art for the events.